Introducing Bukyia- The first ghost (cloud) kitchen for food delivery + expansion in Ghana.

We at Bukyia envision a future where food can be cooked anywhere and still be delivered to the customer in real-time. The restaurant business is failing today because it’s too saturated with the flawed concept of ‘prime-location-as-usual’.

Bukyia connects food businesses to flexible kitchen spaces; provided to us by amazing hosts who love to support local businesses succeed by sharing. Hosts can be hotel managers, individual homeowners, or even restaurants with underutilized spaces that can be monetized by sharing. What we do best at Bukyia is to combine remote working with quick delivery at very affordable pricing — both for the consumer and for the business.

Our mobile-friendly platform also allows Restaurants, Hotels, and Homes to hire or employ Chefs, Cooks, and Caterers.

Reimagining the Restaurant— Introducing Ghost Kitchens.

The idea of coming up with ghost kitchens around Ghana was of a simple premise: the restaurant is far away from the customer.

If you are a gourmand, hopping from one food app to the other, there’s one thing you would notice and that was my experience on June 11th, 2020. June 11th is the birthday of my favorite person from high school, Princess. As usual, I stayed up till midnight, not to miss a second on wishing her the best of her new age. We shared pleasantries and discussed how the day will be celebrated until we finally decided to hit the sack (yes, I mean sleep).

I woke up around 9 AM and jumped on Jumia Food to order her the crunchy chicken from Kentucky. Oh! yes… It was a GHC 13 KFC streetwise to be delivered from the Agbogba branch, the one near Legon botanical gardens, to her hostel at Madina.

To my sudden surprise, the delivery fee was higher than the meal itself. It will cost GHC 20 to deliver a streetwise of GHC 13.

What a heck!

From Pent hostel (where I was) to Agbogba wouldn’t cost me a thing. Of course, I would walk to Agbogba and buy the streetwise from the restaurant. I will even get the luxury of seeing nice people around and take great pictures+videos for snaappp chaatttt…

From here, it will only cost an additional 2.50 pesewas to get me to Madina. Thanks to the TroTro always around.

Why would I buy something that can cost GHC 16 in total at GHC 33? A whopping 106% increment for it to take 2hrs to deliver as it did!

To really understand the delivery and pricing challenges facing the restaurant industry today, you’d need to understand how restaurants come into being. After spending close to a million Ghana Cedis to set up a restaurant, it takes at least 5 years for food entrepreneurs to breakeven and for them to even think of expanding. Sadly, some never even get to this point. The truth is, one location too cannot let you reach your clients faster and cheaper.

The long and short story is that everything from traditional brick and mortar restaurants, ranging from its setup, the food to delivery is expensive; affecting the convenience model and disdaining the off-premise dining experience.

However, off-premise dining is needed now more than ever when social distancing has become crucial.

THE SHIFT IN CONSUMER BEHAVIOR

There is a sudden shift in consumer behavior. Consumers today are fast adopting the digiCraze. They want everything digital, remote, and convenient. Coronavirus accelerated this phenomenon into the now new normal and it’s not going back anymore.

Not having an e-commerce/delivery model in the next few years will be like not having a smartphone today.

The food delivery market which was $43 Billion in 2017 is now projected by Forbes to reach $200 Billion by 2025. Food delivery is growing and gaining a greater share in the restaurant business.

COVID-19 is transforming consumer lives — we have covered a “decade in days” in the adoption of digital.

Three change forces — the economic downturn, preference shifts, and digital acceleration — Mckinsey & Company

10-years-in-8-weeks: E-commerce deliveries were projected to take 10 years to accelerate worldwide but interestingly it took only 8 weeks.

PROBLEMS FACING THE OFF-DINING EXPERIENCE.

  1. High delivery cost: Consumers pay more than what they can accept as affordable. The economics of paying more for a secondary item other than the primary need sounds irrational and that is why many people in Ghana still chooses to buy food in-person; despite the availability of several food ordering platforms. High delivery cost is a significant reason off-premise dining had not reached its fullest potential yet in Ghana.
  2. Long waiting time: There is an Akan proverb that goes bor)fer3 a 3d3 3na abaa da ase3 meaning it is always enjoyed best when still ripe. Waiting for over 30–60mins for a meal ordered online is very annoying however that is always the experience in Ghana. You will probably miss that great Netflix and Chill moment with your loved one if you order food online.
  3. High meal price: The average price of large pizza in America is between $7.25 and $14 whereas, in Ghana, the average price of a large pizza is between GHC 35 and GHC 50.

But, what if we can all Netflix and Chill without any hassle?

SOLUTION — BUKYIA.

Bukyia is a startup that gives food brands the breathing space by connecting them to underutilized kitchen facilities in hotels and homes at different locations across the country during different times of the day for less expensive and quicker food delivery — all done through the power of strong connections and shared culture. Think of it as the WeWork for restaurants and the Airbnb of kitchens with a swag of DoorDash.

The beauty of this model is that it helps food businesses like restaurants scale and expand at a lower cost. Building your own commercial kitchen or renting one can be expensive and time-consuming- especially when you are a newbie with low capital or a startup trying to grow into new markets or locations.

Our connection with the amazing hosts makes it easier for them to open their doors to food brands; sharing expensive resources with them for a token! With Bukyia, a food company can be at many locations, closer to customers especially those ordering online to make delivery faster and more affordable. It is very annoying when customers have to wait for a very long time for their orders and still pay higher delivery fees, partly due to distance.

The rise of dark kitchens globally speaks to the fact that something is wrong with the old way of owning a restaurant.

There is a deep logic in changing a model with high rents, where you can spend half a million cedis on a restaurant lease and refurbishment before a single customer has walked through the door.

A look at dark kitchens: Travis Kalanick, founder of Uber betted $130 million on his ghost kitchen startup, cloud kitchens.

Euromonitor projects that more than $1 trillion of food will be sold by 2030 from ghost kitchens.

HOW BUKYIA CAN HELP YOUR BUSINESS

For Restaurants — Don’t take too long to expand. Growth must be an everyday thing. We can help you deliver your brand promise better and in real-time.

With Bukyia network of cloud kitchens, you can complement your physical restaurant with several affordable delivery-optimized facilities when your customer base grows. With Bukyia, Restaurants can:

  • Rent a kitchen space in one of our several remote locations and get their employees to come around and ‘job it hard’.
  • Semi-cook food (menu) in bulk. Restaurants can send the semi-cook food to our location or arrange for daily pick up of meals and get it fully cooked or heated and packaged for timely delivery to clients by our residential cooks and kitchen staff. NB: This option is suitable for existing businesses that have strong analytics, especially on the average number of orders that go out in the particular area of interest daily.
  • Fully use our cooks. Think of it as your other branch but this time, with Bukyia cooks/chefs as employees. Restaurants will only be required to train our cooks on their menu innovation. When nearby orders are received, we quickly prepare, package and deliver right on time at a small fee or for a small commission on each sale. And Oh! since Restaurants will be giving us their recipes, the taste and quality will be the same. The taste of every food is in that secrete recipe. We don’t want to know exactly what it is. Restaurants have the free will to use discrete or transparent packaging for such sauces, spices, or others. Our cooks will only follow taught procedure of preparing that meal. Even If restaurants let it known, keeping their trade secret will be our top priority. We’ll sign a contract and that means ‘feel free to sue us anytime you want if we cause any leak’.

For Freelancers ( caterers, pre-order restaurants, and other contract workers) — Dear freelancer, this is how Bukyia can amazingly work for you: go for that big wedding, funeral, or party deal, walk into our Ultra-modern kitchen and let our cooks help you deliver the contract on time and in a more professional way without any stress.

For Hotels/ IndividualsThink of it as the Airbnb of kitchens for restaurants. Hotels get to rent out their underutilized kitchen to food businesses that might need cool cash. Call it ‘Extra’ because it’s an extra income. Individuals also get to share their home kitchen with modern food brands during the day (when they are likely to be at work) whilst earning good money every minute. They only have to sip the coffee deep at work knowing we have liability insurance available in case of any uncertainty.

To keep the homes of Bukyia hosts safe, we will cover every booking with insurance against accidents. We will also run a background check on every member to ensure a safe community.

All COVID-19 protocols will be strictly enforced in all our dealings.

UNIQUE ADVANTAGES OF BUKYIA.

  • Buyer centricity — Many B2B modeled companies think about the business (their direct client) first but for Bukyia, we think of the business’s customer first. We believe if the customer of the business is satisfied, spontaneously, the business will be satisfied and would want more.
  • Supply Chain — From day one, the idea has been about “the supply chain”. We can say; we have all that restaurants will need to work happily right on a hand-stretch. From real estate to technology to logistics and marketing, businesses have it all covered. This is why we strongly believe in our mantra that says: “just walk in and start cooking whilst we take care of the rest”
  • First to Market — We are the first cloud kitchen of its kind in West Africa. We will be the first to get our name on the lips of consumers and customers.

With busy lifestyles increasingly growing in urban cities, more and more people would need meals delivered to them wherever they are rather than going out to buy or preparing it on their own. We get to dominate a market where delivery of food has just begun and is about to boom!

  • SustainabilityBukyia has the potential of cutting off carbon emissions that come with delivery by 60%. When the kitchen is closer, it means the delivery route is shorter, and more sustainable logistics like bicycles and electric motors can be used for real-time delivery.

WHY THE TRADITIONAL RESTAURANT SYSTEM IS FAILING.

  1. Cost

Owning a traditional restaurant is very expensive. Investors have to spend more than GHC 100,000 to set up just one location; not to mention the higher operating costs which include: utilities, salaries, cleaning, and maintenance.

After spending this huge amount on setup, owners do not see any reason why they should get involved in the food delivery business.

They maintain the store prices and leave delivery handling to Third-Parties who would probably not understand their Value Propositions or might be serving far too many companies at-a-go. The result of this phenomenon is the ill customer service and unreasonable food delivery fees we are all witnessing today.

2. Location

Restaurants always focus on expensive prime locations which are often away from where people live and way saturated. These locations are mainly for outings, relaxation, and general business areas.

Let’s take a look at OSU a popular prime location for restaurants.

OSU features supermarkets and appliance shops and is renowned for its food joints and lively nightlife. These food joints and other businesses are all competing for a share in the few neighbors around.

A simple Google business search will give you 120 restaurants located in Osu.

Using the traditional way of owning a restaurant is expensive. Hence, around 60 percent of new restaurants fail within the first year. And nearly 80 percent close down before their fifth anniversary. Whilst there can be many reasons for failure, the location appears the common reason — Toptal.com

Most restaurants actually have no reason to be in certain locations!

A physical restaurant is limited by the maximum number of place settings — online sales channels, however, have no limit. Moreover, scaling your online business is easier — Zhong Xu, co-Founder, and CEO of Deliverect.

3. Pandemic (Coronavirus)

Pandemics are characterized by isolation, social distancing, and several government restrictions. The world is experiencing an economic downturn today as a result of COVID19. People are not going into the restaurants yet shop owners are not giving commercial tenants including restaurants any relief. In Ghana, restaurants are collapsing severely after series of nationwide lockdowns.

Recent restrictions did not open up restaurants fully for dine-in. They were rather required to uphold everything Bukyia: online order, payment, and delivery.

UNDP Ghana Covid19 business tracker identified the food industry to be the one most hit by COVID19. The sector recorded a 91 percent decrease in sales with 24 percent of food businesses fully closed alongside many layoffs.

You will be tempted to think, ‘but the pandemic will end soon?’ yes, it will end soon but the change in consumer behavior it came with is here to stay. The future of doing every business is online and the restaurant is no different! We are not returning to normal because we have a new normal.

Bukyia is here to offer help to both restaurant owners and consumers.

Expand your food business with Bukyia at no ‘crazy cost’ and in a more hassle-free but professional way. We have provided all the best models, ultramodern kitchen facilities as well as all the needed technology, customer service, and delivery support you will need to either start your food business or blitz scale the existing one.

Just walk in and start cooking. We will take care of all the rest including utility bills and WiFi at a very affordable fixed monthly fee. Look! we want to guarantee growth for food businesses by helping them scale to satisfy customers in real-time whilst saving profits and not the debt-as-usual.

Bukyia brings the kitchen close to your customers!

This delivery-optimized restaurant model (Bukyia) is built for 3 things CONVENIENCE, PROFIT, AND EXPANSION.

In the coming days, we want to set up 1000 cloud or delivery-only or ghost kitchens around Ghana; democratizing the food and beverage industry to create a lot of employment for the many youths in Ghana and Africa.

Bukyia…

Re: locating the kitchen to you! Cook anywhere and deliver food even faster!

Written by: Nathaniel Konadu Opoku (CEO)

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Bukyia Innovative Kitchen Concepts

Bukyia Innovative Kitchen Concepts

The first delivery-only (ghost) kitchen in Ghana. We bring the kitchen closer to where the consumer lives at very affordable pricing that delights everybody.